Articles on: Localization

How to set up Shopify Market and make it work with Transcy

The article below might help you clarify what's Shopify Market basically and how to make it work with Transcy.

CONTENT:



What's Shopify Market
How to make Markets compatible with Transcy


What's Shopify Market



Shopify has released a feature called Shopify Market which you can create tailored online shopping experiences for different buyer segments. You can do this by creating markets that target specific countries or regions, or you can group countries and regions together to simplify your expansion efforts.

If you access to Shopify Markets after signing up to Shopify, you will have the following markets types:

Primary market: is created at default and the main country or region that you will sell to. This is often your home or domestic market, which is determined by your store's address and base currency in Settings > Store details.

Other Markets include:

+ International market: is created for you when you first access Shopify Markets. It includes a curated list of popular countries or regions that merchants similar to you also sell to.

+ Single-country market: contain only one country or region. You should create single-country markets to sell to country or region that you have a specific targeting strategy for.

+ Multiple-country markets: contain more than one country or region. For simplicity, combine countries or regions with similar targeting strategies together into multiple-country markets.

Countries you don't sell to: All other countries or regions that don't belong to another market. Customers in these countries can’t check out from your store.



For more information such as Market types, Manage Market, Active/Deactive Market, Remove Market, please check out here.

In each Shopify market, there are 3 options to manage domain and languages including:

Primary domain only

Domain or subdomain

Subfolder

Kindly follow this article for more details on how to set up a specific market in Shopify or contact Shopify support for more advice.

How to make Markets compatible with Transcy



After you set up market properly in Shopify then you can go to Localization menu in the app to add target language and currency to map your market setting in Shopify. By doing that, you can configure Transcy app to make language and currency worked perfectly with Shopify market.

Transcy app >> Localization



On the left-panel, it shows all active and inactive markets (including Primary market). And on the right-panel, it shows the Language and Currency table that allows you to add and manage target languages and currencies. From here, you can add and specify target languages and currencies for each of your markets in the app.

LANGUAGE


Click on a specific market >> tap Add languages button >> it will list target languages including:

a. Added to this market: Target languages (Editable language) which are added previously in this Market from Shopify so they'll be synced to the app automatically and target languages which you assigned to this market

b. Not added to this market: Target languages (Editable and Non-editable language) which are added in the app but not yet assigned to this Market so you can assign these languages to the market OR you can add more other target language to market by tapping the + Add more languages button



If you tap + Add more languages button >> show the popup to select target languages >> Add and publish target languages to the selected Market.



(*) By default, selected target languages are defined as Non-editable language type. But please note that only Editable languages are configurable with Shopify Market, so please double check your target language type to consider switching to Editable languages or upgrading to a higher plan if Editable languages are not available in your current plan.

CURRENCY


Similarly to add target currency to market:

Click on a specific market >> tap Add currencies button >> it will list target currencies including:

a. Added to this market: Currencies that have been added and synced from this market in Shopify to the app + target currencies are assigned to this market

b. Not added to this market: Currencies that have been added in the app but not yet assigned to this Market so you can assign these currencies to the market OR you can add more other target currencies to market by tapping the + Add more currencies button



If you tap + Add more currencies button >> show the popup to select target currencies >> Add and publish target currencies to the selected Market.



In case you set Primary domain only option for a country/ region market, it means this market will share the same domain and settings with Primary market, to add or remove languages and currencies for this market, please return to Primary market to do action or select subfolders or domains/subdomains option for this market in Manage domains.

Example: You set Vietnam market with the "Primary domain" option, it means it will use Primary market configuration including all domains and languages from primary market for Vietnam market.



Because of that it will show the notification like below if you tap Add languages button on Vietnam market in Localization menu.



After adding target language and currency to market, you can hit Manage button to customize how languages and currencies displayed on store-front, check out here for more details.



Basic concepts about currency in Shopify Market



Only stores who are using Shopify Payments can manage the pricing for each Market in Shopify. Shopify Payments is only available to stores that operate in certain countries and regions. Kindly learn more about which countries and regions are supported and Shopify Payments requirements for more details.

Especially, stores using Shopify Payment and already set up Shopify Market that can get multiple currencies work on the checkout page, click here to learn more.

For Primary Market, your primary market is determined by your store currency in Settings > Store details. So for example your store base currency is CHF then it will auto target CHF as default currency to your Primary Market. However, if you do not use Shopify payment, you can't manage its pricing in Shopify Market Settings.



For Other markets, Shopify states that "When you create a new single-country market, the base currency for the market is set to the currency for that country or region. If the currency is not supported, then the market base currency is set to your store's base currency. When you create a multiple-country market, the default base currency for the market is set to your store's base currency, and local currencies are enabled, meaning that each country or region in your multiple-country market can view their prices in the default currency for their country or region. If necessary, you can disable local currencies for a multiple-country market, and then set the currency for all countries and regions in that multiple-country market. When local currencies are disabled, all customers in that market will see and pay in the one currency that you choose." Check out here for more details.

For more matters related to currency in Shopify Market, please kindly contact Shopify support for better advice.

Currency Settings (format, exchange rate, rounding)



If you're using Shopify payment, in countries/regions which have been set up in your Markets, all currency settings such as format, exchange rate, rounding will work and follow to Shopify payment. So please kindly contact Shopify support if you want to adjust/manage currency settings.

In case you are not using Shopify payment, all currencies will work based on our Currency setting in-app. For more details about currency setting in Transcy can be found here.

Reference:



Managing markets

Testing Shopify Payments

Pricing in local currencies

Set up local currencies

Supported countries for Shopify Payments


Should you need further support, please feel free to contact us via live chat or email us at support@transcy.io

Updated on: 14/06/2024

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